About Bright Research Group
Our services are built on the simple belief that clients, communities, and the organizations that serve them are resourceful and hold the solutions to many of our most pressing challenges in health, education, and community development.
We are a cutting-edge women- and minority-owned consulting firm based in Oakland, California.
Our mission is to help public systems and social impact efforts become more responsive to the needs, preferences, behaviors, strengths and voice of consumers and communities.
Our clients are public systems, foundations, non-profit organizations and private companies who are looking to:
What We Do
Consumer and Stakeholder Research
We help our clients access, understand, or transform their relationships with target communities, consumers, and the organizations that serve them. Through consumer research, we focus on the demand-side factors of social innovation. We help organizations ask the right questions of their end users to generate insights about how programs and initiatives can become more consumer-centered. These data-driven insights upend many assumptions that underlie current programming, leading to changes in overall strategy.
- Design of community-outreach initiatives
- Community engagement
- Organizational assessments
- Field research (observations, focus groups, interviews, pop-ups, community summits, town halls, videography)
- Consumer and stakeholder surveys
- Participatory action research
- Facilitation of design workshops with consumers
- Market research / segmentation analysis
- Quantitative analysis of program data
- Health-equity analysis
- Community health needs assessments
- Journey mapping
- Data visualizations and infographics
- Consumer-system fishbowls/workshops
Using our Strategic Thought Partnership approach, we offer a different kind of research and evaluation consulting that’s focused on using data for learning. We engage in rigorous conversations with our clients about their theory of change and what they hope to achieve through their investments and efforts. We help our clients design and test innovations in community health and strategically deploy their resources to promote equity. Through developmental evaluation, we help our clients to cultivate an innovation mind-set and tell their story.
- Strategic Guidance and Advising on Health Equity and Access
- Strategic Planning
- Strategic Investment Planning
- Organizational Assessment
- Data System Infrastructure Consulting
- Developmental Evaluation
- Evaluation Planning
- Outcome Evaluation
- Cost/Benefit Analysis
- Data Visualization and Infographics
- Strategic Communications
- Policy Brief /White Paper Development
- Strategic Communications and Storytelling
- Program Design and Planning
Our services build community capacity to achieve sustainable and long-lasting change. The social sector benefits from a rich network of public and private partners committed to social justice and equity. Through our services, we challenge the notion that greater accountability alone yields greater impact. We believe that strengthening the capacity of this network to use data, ask questions, and approach their work with curiosity will produce better outcomes for consumers and communities. Through technical assistance, training, and coaching, our clients become more adept at collecting, analyzing, and using consumer data to inform their work. We challenge the public sector and other social innovators to integrate consumer research as a central part of how they do business.
- Technical Assistance and Coaching
- Training Planning and Coordination
- Organizational Assessments
- Participatory-Action-Research Trainings
- Strategic Communications
- Data Visualization and Infographics
- Facilitation of Consumer-System Collaborations
- Best-Practices Research
We are a boutique consultancy. Our team is multi-lingual, culturally diverse, and seasoned in delivering consultant services. Our team has core competencies in community health, family-/consumer-driven care, health-care reform, cultural and linguistic access, co-production of public services, family strengthening, youth development, community schools, community policing, and criminal justice.
Principal and CEO
Brightstar has led the design and evaluation of innovations to strengthen community health and promote equity for the past 15 years. A bilingual/bicultural English/Spanish speaker, Brightstar is personally and professionally committed to promoting more equitable relationships between communities of color and public systems, as well as broadening the number of stakeholders that are engaged in solving organizational and community problems. She holds a master’s degree in education from the University of New Haven and a bachelor’s degree in anthropology from Yale University.
Edith is passionate about improving health equity for low-income people and communities of color. She brings experience working with public systems in issues that impact health such as food access, housing and health care to leverage opportunities to address community problems and improve conditions in which people live, work and learn. Edith is a bi-cultural, native Spanish speaker and holds a bachelor’s degree in biology from UC Davis.
Kristina is a researcher and policy analyst specializing in data-driven program design, strategy, and evaluation in community health. Her strategic insights allow clients to understand, improve, and communicate the value of programs and policies that empower low-income communities and communities of color. Her work experience includes applied research, development, and public relations in nonprofit, public agency, and research settings. She holds a bachelor’s degree in social welfare from UC Berkeley and a master’s degree in public policy from UCLA.
Timaj is responsible for contract administration, research assistance and coordination, and client communications. Her work experience includes operational and strategic support for business operations and budgeting in various industries, including healthcare, finance, and technology. She holds a bachelor’s degree in biology from UC Berkeley.
Joanna has managed and evaluated programs in public health, education, and human rights in the US, Latin America, and Africa. Her passion for social justice drives her work. She is committed to improving conditions for under-served populations and promoting equity. Her work in research, evaluation, and strategic planning invites community voices, generates learning, and aims to maximize impact. She holds a master’s degree in public health from UC Berkeley and a bachelor’s degree in global studies from UC Santa Barbara.
We are anthropologists, researchers, policy analysts, family members, consumers, designers, software developers, and advocates for equity. We rely on a network of seasoned senior-level researchers with expertise in evaluation design, graphic design and visualization, and community health and development.
Moira DeNike, PhD – Senior Consultant
Erika Van Buren, PhD – Senior Consultant
Jesus Verduzco, MCP – Senior Consultant
Ed Dorrington – Software Developer
Daniel Saenz – Design Consultant
Our clients share a common commitment to improving access and equity, a recognition that social problems require new solutions, and a desire to use data on an ongoing basis to inform their work.
Here are a few samples of our impact with our clients.
OFCY Strategic Plan
Oakland has received an influx of private, state, and federal investments to reduce inequity and support positive child and youth development. OFCY engaged Bright Research Group to facilitate a community-informed strategic planning process for its 2016–2019 investment of $40 million.
Covered California Program Design
BRG developed the program design and strategy for Covered California’s grassroots enrollment effort. We brought the State a “trusted messenger” model that engaged 2,000+ community-based partners to enroll market segments. BRG served as the primary author for this plan.
Data Visualization of Tobacco Retail Survey
BRG conducted a health-equity analysis of the retail environment in San Mateo County based on the 2013 Retail Survey. This analysis found differences in access to tobacco in low-income jurisdictions and is being used by advocates to create healthier retail environments.
Connecting Kids to Coverage Brief
BRG partnered with Alameda County to gather consumer data and test program strategies for a school-based initiative that enrolled over 3,000 uninsured children and their families in affordable health insurance. This policy brief reflects on lessons learned in the Initiative’s first year.
Elev8ing Family Voice in West Oakland
While a social determinants of health perspective provides a useful framework for targeting resources, it can inadvertently portray impacted consumers in a disempowering light. Funded by The Atlantic Philanthropies, we partnered with Storytellers for Good to capture how African American parents are strengthening schools and communities in West Oakland.
Co-Learning for Family-Driven Care
Funders are increasingly interested in supporting equitable and respectful relationships between communities of color and public systems. BRG facilitated joint-governance meetings with family members and mental health service providers and developmental evaluation to capture best practices for co-producing family-driven care.
Videos About Our Clients
Our clients are state or county agencies, city departments, school districts, foundations, nonprofits, and private companies.
African American Wellness Project
Alameda County Behavioral Health Care Services
Alameda County Health Care Services Agency
Center for Healthy Schools and Communities
Health Insurance Technician Unit
Alameda Health System
Alliance for Girls
California Health Care Foundation
City of Berkeley Public Health Division
City of East Palo Alto
City of Oakland
Department of Human Services (Oakland Unite)
Neighborhood Services Division
Oakland Fund for Children and Youth
Workforce Investment Board
First 5 Alameda County
Oakland Unified School District
Public Interest Projects
Rane Community Development
Resource Development Associates (Oakland Police Dept., Measure Y)
Richard Heath & Associates (Covered California)
San Francisco Department of Public Health
San Mateo County Health Department
Behavioral Health and Recovery
Health Policy and Planning
Tobacco Prevention Program
The Atlantic Philanthropies
The San Francisco Foundation
Youth Impact Hub
View Our Publications
Valuing Girls’ Voices: Lived Experiences of Girls of Color in Oakland Unified School District
CKC Thriving Students, Healthy Outcomes, The Role of School Districts in Health Care Reform
Alameda County Early Connections System of Care: The Co-Learning Project
Assisters Program Design Options: Work Plan for the California Health Benefits Marketplace
2009-10 Evaluation of Elev8 Academic Support Program
Elev8 Youth and Family Perspectives on Community Schools
Oakland Elev8 Community School Costs and Benefits: Making Dollars and Cents of the Research
Preparing Youth for Successful Transition to High School: Annual Brief
Elev8 and Sustain: Lessons on Full Service Community School Sustainability from Elev8 Oakland
Measure Y to Measure Z Transition: Summary of Key Changes and Prior Evaluation Recommendations August 2015
Oakland Fund for Children and Youth Strategic Investment Plan
Health Inequities in Berkeley: Summary of Findings and Recommendations from Community Engagement
OUSD Wellness Program Evaluation Report
“It was such a pleasure working with you. I can’t tell you how impressed I am with the quality, thoroughness, thoughtfulness, and timeliness of your work.”— Janet Berreman
“Just a quick note of appreciation, and thanks for the good, hard work you’ve been doing to develop and implement an ‘evidence based’ grant-making process. You’ve created a good review and analytic process that will serve us well on many fronts:
- Selecting the best possible partners
- Ongoing oversight
- Modeling and sharing “best practices”
“We’re so grateful that you are our evaluators for TFP and look forward to partnering with you all in providing TA to our partners! Thank you for also valuing community strengths and capacity building in your approach to community research. We’re lucky to have you all!”— Allie Hu
“This report is excellent—the best documentation of the work I have had thus far—so I thank you.”— Michelle Oppen
To learn more about how Bright Research Group can help your organization maximize its impact, please call or write to us and we will be in touch with you shortly.
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